Stanley Cups: The iconic bottles that conquered the world
Stanley bottles, notably the Quencher model, have experienced a meteoric rise in recent years, becoming essential accessories for many consumers. But how did this century-old brand reinvent itself to attract such a wide audience?
A Century-Old History
Founded in 1913 by William Stanley Jr., the Stanley brand revolutionized the market for insulated containers by inventing the double-walled stainless steel bottle. Originally aimed at workers who wanted to keep their drinks hot, this innovation laid the groundwork for a company specializing in outdoor equipment such as coolers, thermoses, and mugs.
The Quencher phenomenon
In 2016, Stanley launched the Quencher model, a 1.2-liter bottle equipped with a handle and a straw, designed to fit into car cup holders. Despite a rocky start, the Quencher experienced explosive growth from 2020 onward, propelled by social networks, especially TikTok, where viral videos showcase its exceptional durability, such as one of a car on fire with the bottle intact inside.
Main features
Stanley bottles stand out for their double-wall stainless steel insulation, ensuring effective retention of hot or cold beverages for several hours. The Quencher, for example, can keep drinks cold for up to 24 hours. In addition, they feature ergonomic handles and built-in glitter, facilitating everyday use.
Current trends
In 2025, Stanley continues to innovate by offering limited editions and collaborations with influencers and celebrities, further strengthening its image as a trendy brand. However, this popularity has raised ecological questions, with some consumers wondering about the environmental impact of the mass production and consumption of these bottles.